“The term blog is a shortened form of weblog or web log. Authoring a blog, maintaining a blog or adding an article to an existing blog is called “blogging”. Individual articles on a blog are called “blog posts,” “posts” or “entries”. A person who posts these entries is called a “blogger”.
A blog is your easy-to-use web site, where you can quickly post thoughts; interact with people, and more. All for FREE.
Special Characteristics
- Readers can leave comments: your readers can respond to your posts so that you can start see who’s interested in the same areas as you or as a business open a conversation with potential clients, suppliers or partners. The perfect opener to developing a relationship and a network!
- Automatically organized: ‘categories’ and ‘archives’ are integral parts of a blog and each post will automatically be placed correctly according to the selection you make. This gives great organization and structure to a blog which is perfect for visitors and Search Engines alike and allow you to concentrate on the content
- Search Engine magnets: with regular posts, categorized content and search engine friendly links and addresses, business blogs become ideal places for Search Engines to find the type of content they love … and you can rank very highly!
- Multiple Authors: not only can one person add content but you can allow access to any number of people so that you have several authors contributing to a topic or a series of topics. It also opens up the possibilities for blogs as tools ideally suited to internal communications within a company.
- Internal and External Links: blogs thrive by links and referring to other articles so that conversations and ideas can be taken up and developed. At its best, this allows a viral effect in terms of promotion and helps develop both relationships and networks.
- Permalinks: every post and every category has its own individual address, forever! This means that you can refer to them in articles, emails, newsletters etc safe in the knowledge that they will always be found. Another great feature for the Search Engines.
Types of Blogs
Personal Blog
Business Blog
Personal Blog
A personal blog is generally set up to allow the author to discuss their views on anything and everything, so the topics change with each post according to mood or inclination. This is where blogs started and it is essentially a personal diary or scrapbook, which can be great fun to both read and write.
Business Blog
Business Blogs developed as a natural progression. They use the same technology but tend to be very targeted in terms of their subject matter and focus on a specific market area or niche.
Blog Pros
1) If you have online business then blog is really advantageous to your business.
2) With the help of blogs we can have a stronger relationship with our clients by providing useful information to them on regular basis.
3) Search engine scan blogs on daily basis, this means we are reaching for a large public and according to them it gives ranking in search engine.
4) While having our own blog if we are enabling comments we are getting feedbacks from public regarding our products, service and prices and if we find to moderate something related to our products, services or prices we can easily change them
5) While having our blog a professional one can have greater impact on readers mind and that will have great opportunity to promote our business.
Blog Cons
1) Many people have nothing to say but they write it anyway and this creates bad impression
on reader’s mind and it also creates difficulty to find a quality blogs.
2) Time Consuming
3) Not updating blogs regularly, business will have to loose points and reputation.
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